Inventory Supplies

Continuing with my no-code experiments I moved onto tackling a self initiated project that has been getting dusty. Within a couple of days I recreated a “close enough” version of Inventory Supplies — a database of technical, functional and beautiful products.

I’ve made this website three times now. Yeah. First it was a WordPress Advanced Custom Fields (ACF) build where I created it from custom post types and relational tables for brands, retails and their products. The tricky part was getting lost in queries, post loads in overlays and a smattering of responsive rules that exposed my old school approach to CSS queries.

Defeated and frustrated I never got around to finding that magic bucket filled with heaps of free time to up-skill my skills that had become anti-skills on the project.

Sometime last year in 2023 I started messing around with, a no-code solution that turns Notion pages into websites. I bit the bullet and paid for a subscription and ported the domain over. It wasn’t till I did my year ahead money planning a few weeks ago that £408(ish) a year to run a couple of listings sites seemed, well, really silly. In my last post I wrote about no-coding this site and how breezy it had all been. So, here is Inventory Supplies.

In the heat of the moment researching blocks and custom fields I hit the trigger on buying ACF Pro. Only to then read the docs and find out it is way more implementation than I’d like to deal with to keep the speed of creation up. A real big speed bump. I’m in two minds here, WordPress demoed their Guttenburg custom fields last year – pegged for release this year. So that *could solve my problems. But, I don’t think it will solve the relational tables feature that will make connecting brands to products and to retailers, giving the site a real database experience.

Or, I could ask a refund, focus on content and layout and port this website full over to Guttenburg.

Or, I could bite the bullet and follow the docs, scream into forums and hit ChatGTP up for some moral support. Perhaps even GitHub CoPilot.

Anyhow. I’m going to sleep on it for a few more nights and perhaps dabble in some non-no-code again so my front-end brain feels more activated. If you’d like to check out the project you can in on the live and the first version below:

Or, you can go and check out the original and somewhat broken version here


Written by
Lawrence Brown on 25th January 2024

No code

Last year at Phillips we created a new division of the business with the goal to sell art in the middle market. Limited editions of works that could be easily purchased without auction. There’s a pickle of systems in auction businesses and building an ecom platform from scratch or deeply integrating one would have delayed go to market time beyond feasibility. We championed for Shopify, lightly integrated with existing payment services. More interestingly, we constrained the design of the experience to only using Shopify’s core theme Dawn, no-code and no front-end engineers. This prevented the project taking Engineer time away from critical auction projects, zeroed out any contractor costs and allowed the Experience Design & Research team to move fast autonomously. You can visit the shop here.

This planted the seed for me to finally visit WordPress no code for my self-initiated projects. For the last few years I’d been ignoring WordPress updates. I’m very much stuck in time when it comes to making webpages. This current site is all designed in Figma and then I spend way too long trying to achieve the designs using my outdated front end knowledge and ACF layouts. I’m always scared that if I open the door to modern techniques I will spend all my time experimenting and learning without publishing anything remotely close to the designs.

I created a new press over at and I’ve been watching the talented Jamie Marshall on his channel to wrap my head around the model, controls and workflow to build and design what I want. I came across Jamie via Matt Mullenweg’s blog post where Jamie rebuilds TechCrunch in 30 minutes using the no code approach. My plan is to keep putting the time into the styles and templates to the point I can transfer over a no code build to this primary url.

It’ll be extraordinary to see where no code solutions get to in the next few years. The market competition and feature set is really strong, blogging and self hosting is growing again each year and I do start to wonder how much the code side of my skills really matter now. Perhaps, its knowing just enough that I can add those few lines of modifications each time that I get exactly what I intended but with only managing snippets not tens of code files.

Finally, it gets me wondering, when this url is running no code, what will I be trying out in my playground subdomain area?


Written by
Lawrence Brown on 23rd January 2024

The Domain Riddle

Why keep an unused domain you bought for a side project? The annual renewal comes around, you haven’t touched it in over a year and £32 is due. In no particular order, here follows the riddle in my mind:

a) Renew and go all in. This is the dreamer’s plan. Top tier effort and aspiration. Requires: blood, sweat and tears to revive the initial energy you had when you bought the domain. Furthermore, you have the grunt work of realising everything you’ve had in your mind whilst it has sat unused.

b) Move on, let it go. Acceptance nirvana plan. Life is short and complicated. Ideas are cheap, execution is everything — and that last bit didn’t happen. You haven’t touched the idea in over a year so what makes you think you will now? Less is more. You’re now free of the guilt shackles, although you have to join the DNF bench.

c) Renew it. It’s not that much money in the bigger picture. You can leave it parked on the ideas shelf for another while. No real damage done. Although, what is that? Is it a creeping sense of not delivering and executing something? A mild haunting available at random whenever you don’t need it.

d) Rethink the idea, make the execution easy. You’re caught in a trap where the idea is bigger than the time you have to realise it. What if you go back to the drawing board and make it much easier to execute? So easy that something could be on the domain within a few hours.

e) Start a core meltdown, lower your self-esteem rods. Everything in your life is behind, nothing is complete. In fact the very idea that any good could come of this idea, other ideas and future ones is a work on insanity. Press the reactor buttons, watch the fallout from a safe place and give up. Form the foetal position and find cover.

f) Why would you need more than one domain? Is it old school web thinking to buy domains for specific uses? Use your existing domain once you’ve made the thing.

I bought a new Mac Mini as a personal machine a few weeks ago. It’s my first personal Mac in around a decade. As part of defining the software, process and data setup I want to run I’ve been craving simplicity. I’m sitting on ~550GB of legacy personal data. The simpler the system design of my digital world the better. Less maintenance, less time, less risk, less brain power spent on what feels like a low value element of modern life. Nobody spends their last days thankful that they hoarded gigabytes of unorganised data.

So, with simplicity in mind, what is the answer to the domain riddle? When I ask myself that I know I should let this one expire. A win for simplicity. It’s a name and I can always buy another similar — likely cheaper alternative — if the wind changes direction.

But, hold up one moment. Option D is haunting me. There’s some resonance here, something playing on my mind. Rather than making it much easier, how about it starts easy, then gets progressively harder? My answer is figuring out a gated and phased approach. Right now, I’m resisting the urge to write about modern software development practices.

Order complete.

Now, let’s open the drawing board and figure out the easiest thing to do in hours, not days.


Written by
Lawrence Brown on 31st December 2023

Lightweight Internet Service Stacks

? This research page is being made in public. You will find editing notes and placeholder content. I like making in public, more liberating than an eternity of hiding in a Google Doc.

This is an ongoing research page that documents lightweight internet publishing / ecom / social / communications services. The rough goal is to combine low cost or free services to build a ‘stack’ that allows you to be followed, found, sell and easily publish. The stimulus for this came from chatting to my mum about her website, art sales, social accounts, running costs and her audience. More detail on that in the Back Story section below.

I guess the big driver for me is to document a few stack options that people I know or meet could easily use. The trick is finding the perfect balance between ease of use, cost and impact. For example, eBay is easy to use and fees only apply on sales, but it might not be the best network to be found on. Shopify is also easy to use, but will cost a lot to run and isn’t a network. Squarespace allows a huge amount of customisation and flexibility but can be a chore to setup, maintain and will cost at least £144 a year. Some of the free or low cost services have a terrible experience for everyone, be it irritating pop-ups asking visitors to join, subscribe, convert to paid or locking owners into walled databases. And the visual design no code services require a bit of a design eye to make them look as good as the marketing examples. So it really is a balancing act to find the right stack. A goldilocks problem.

Right now it makes sense to publish this initial page and as the research and testing progresses I’m betting a series of focused sub pages and chapters will be written up that focus in on a stack recipe and how to it works.

The bottom line is – you want to put stuff online, how do you combine what is out there without having a massive bill and headache.


This list could be endless, theres a lot of services out there. I’m going to see what I find, evaluate service offers, road test them and see how they can be of value in their most affordable pricing plan. Please do email me suggestions

We might steer towards complexity of setup and usage here and there. And also quickly away from it if the service gets too gnarly for most.

One page build services

Social services

  • Instagram
  • TikTok
  • Pinterest
  • YouTube


  • Substack

Blogs / Articles

  • Medium


  • Soundcloud
  • Mixcloud


  • Etsy
  • Shopify
  • Depop
  • Ebay

Payment Services

  • Gumroad
  • Stripe

Portfolio Services

  • Cargo collective

No Code Visual Web Builders

Business Listing Services

  • Google Maps


Reference Landing Page Services

  • Linktree


Use cases

  • You want to upload and sort collections of images with text data attributes
  • You want to upload text notes
  • Occasionally you want to sell digital or physical items

Inbox & Questions

  • Can I make something that is really easy to publish a one page website?
  • If you want photo galleries, can you use a cloud service like Dropbox to host and another service to render out folders as pages?
  • How “easy” is it to use GitHub pages to host a Linktree style page?
  • Its not about the “correct stack”, its about the intention of each layer
  • Quality instagram images are needed in the first place to get click through

Creating, running and hosting a website isn’t for everyone. On its own it might not be the most effective service to reach an audience as most people spend their internet time inside networks these days.

The common pattern today is to use Linktree on your social profile url and bounce visitors to bunch of other places: more networks, forms, shops, websites, donations, newsletters and such.

Linktree seems to be a good service, at around ~£48 a year I started to wonder – what else is out there and what other publishing needs can be met on a budget?


My mum is a painter. Last year she asked me to redesign her website. It would have been a bit of a chore to go through a redesign and rebuild because her website was running on an old custom build of WordPress. I wanted to find something she could easily update herself.

It got me thinking about if her website is the most useful thing to spend effort on when most of her views and engagement are going to come through a social network of some sort. Should she be encouraging people to follow her on social networks when they meet her? If they do, then they are more likely to see her new work than if they were to bookmark her website.

I wondered if using Linktree to bounce people to all her social accounts and exhibition websites would be a good fit. This then led me to think about what would be a suitable lightweight stack that an artist or a small business can use that isn’t going to cost an arm and a leg.

These days a lot of the small services do come with fees, but there’s loads of free stuff out there or potentially stuff you can re-purpose that’s free.

So I thought it be interesting to document lightweight stacks – combinations of web services – that allow you to have visual presence and more feature options that just using Instagram alone.

I’ve also been on at my friend Caroline, she’s a Gardner. I believe that she should build up a little portfolio of her amazing work and a library of her plant knowledge. Finally, I’m a little bit stumped when I find small businesses exclusively use Instagram. What could they add that would help customers out? These three scenarios were the starting point for the research and have given me some interesting use cases to consider when auditing what is out there and how to combine them.


Written by
Lawrence Brown on 15th January 2023

Photos Feature - Part 1 - Goodbye Instagram

This month I hit an exciting milestone, 11 years of my Instagram photos are now uploaded to this website and my account at Instagram Facebook Meta is closed. After I downloaded all my data from Meta the photos sat on my hard drive gathering dust for a while and I dreaded the hours of manually uploading each one. But, I’m now done with the archive upload phases of the project.

The last photos I published to Instagram were a batch when I was in Milan on holiday in November 2018. Today, one of the next phases of the project is to fill in the gaps between then and now. After stopping using Instagram I started missing the feeling of processing and posting images online. That feeling is one of the driving forces behind working on this project. It is bonkers how quickly time has passed in front of me. I went from my first slow and clunky manual film camera, to low quality, expensive, bulky digital cameras, to publishing at any time just from a phone. Sadly, the story ends in the chasm of despair – attention addiction on mass to a shopping, tracking and advertising platform. Yikes.

I’m interested in the bit where I got to take, edit and publish photos (2009 – 2014). So I made that.

This project isn’t without its faults. I have completed some very basic styling using outdated CSS techniques, there are no responsive variants on the photo assets and worst of all, I probably shouldn’t have used Advanced Custom Fields to store the photos. It will need rebuilding, I’m okay with that. I’ve committed to this for the long run, I’d love to have this running for as long as I live. So, yeah, it’s on the long list to address these mistakes. I’d argue that the psychological power of getting off my arse and making the first version is more rewarding than gazing out the window wondering when my skills will be just right to achieve the standards I see in others.

One thing that really stood out through the upload phase was how pleasing it is to reflect back over time using photos. By contrast, if I open up Google Photos or my camera roll on my phone it’s too much. There is just too much data for me to take in. Curation really helps. A few old Instagram photos were selected for deletion while doing the upload. I used to post way too much. Terrible photos that I can only assume at the time I was using it more like Twitter. If it was a bad photo and I couldn’t really see a point in it, it got deleted. That isn’t to say all the photos are works of art.

If you’re looking through the photos wondering why some of those that made it were really all _that_ worthy? I’d probably chalk it up to keeping a visual memory. I ended up using Instagram in this way, not everything was a balanced, interesting and well composed snap – sometimes it was just some basic bitch insta snap of a cheesecake. And that’s fine with my basic self.

In writing down this entry on the /photo project, I’m scratching my head on what’s next. Also, I’m wondering how I keep on top of new snaps. I think it makes sense to batch download month by month the gap from November 2018 to now and pick my favourites, post-process them on my phone and go from there. When I’m up to the present day – who knows, I do wonder about the value of posting in the moment vs batching them weekly or monthly. Perhaps it’s a good ambient time kill activity to post the recent snaps when standing in a line waiting or on the tube. Perhaps it’s better just to be bored, let my thoughts wash over me. I guess I’ll find out when I try it.

Written by
Lawrence Brown on 5th July 2022